When I’m not writing YA fantasy fiction novels my ‘proper’ job, as Natali Drake, is being a freelance writer and brand consultant – helping fellow authors and small lifestyle businesses with their marketing, branding and communications.
Since 1999 I have specialised in all aspects of marketing, writing and creative promotions for clients in London, the south of Spain, The Netherlands and Australia. I’ve worked both within the marketing departments of established brands (including five star hotels The Savoy and Claridge’s) and headed teams at London agencies where I managed international promotional campaigns for clients including HSBC, McVities, Budweiser and Nike. I have written for in-house publications for clients such as the Metropolitan Police and Shell, and have worked on the ad production of various Hearst Magazines including Cosmopolitan, Esquire and Harpers & Queen.
I studied at the Chartered Institute of Marketing and have qualifications in Feature Writing from City University and Psychotherapy. As a freelance writer I have written for the UK newspaper The Independent, as well as for international online magazines Scary Mommy, Blunt Moms and Selfish Mother…who included two of my articles in their The Mother Book. I am co-founder of online women’s magazine The Glass House Girls and also Writer and Editor of ClickTheC.com, Spain’s coolest lifestyle photography on-line magazine.
Fluent in both Spanish and English, I am now based in The Netherlands where I write, speak at literary events and manage branding and marketing projects for other authors and lifestyle-centric businesses.