My name is Natali and I’m the founder of Rebel, a consultancy company specialising in storytelling in business and self-branding.

All my life I’ve been telling stories – both fantastical and in the corporate world. If you take a look at the links above you will see that as well as being a consultant, I also write fiction as N J Simmonds.

In 1997 I began my career in marketing working for various agencies in London representing brands such as Nike, Sugar Puffs, Vue cinema and The Savoy. I also spent some time in advertising and editorial, working for Cosmopolitan magazine (among other glossies), as well as co-founding online women’s magazine The Glass House.

So what does that mean? It means I understand stories.

Ten years ago I created her own marketing consultancy, and since then I’ve been guiding and advising businesses and individuals in the UK, Spain and the Netherlands on corporate storytelling and branding.

My work has taken me all over the world, guest lecturing at The Hague University of Applied Sciences and London’s Raindance Film School. I’m passionate about helping people understand themselves, their brand and their audience through the power of authentic storytelling.


What does it mean to be a rebel?

My work over the last twenty-three years has taken me to some very exciting places, and given me the opportunity to experience many fantastic things. From art directing photo shoots in the Spanish mountains to interviewing organic vineyard owners, from client projects in Paris and Dubai, to teaching Dutch school children what makes a great story – I have always maintained one thing: there are no rules to creativity.

This is why I chose the name Rebel. Your brand story isn’t about strict guidelines, about following a checklist, of guarantees or targets. When you truly understand yourself, your customers and your values you can tell your story with honesty, authenticity and success. Visit my Clients page and see how Rebel has helped brands and individuals communicate their story effectively, helping them connect with the right audience and in turn increase their profitability. 

Rebels are leaders. They do things their way and they get noticed.

Would you like to book me for a seminar or one to one consultation? Would you like to attend a Rebel talk and learn more? Get in touch and prepare to truly understand yourself and your brand better than ever before.